PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING  DI KECAMATAN CIAWI

Imas  Maesaroh; Ginta  Ginting; Ami  Pujiwati; Zainur  Hidayah; Andi  Sylvana; Sri  Lestari Pujiastuti; Mohamad  Nasoha; Nenah  Sunarsih; Irmawaty; Rini  Subekti; Elisabeth  Ria Viana Praningtya; Andriyansah Andriyansah

doi:10.52622/mejuajuajabdimas.v3i3.106

Authors

Imas Maesaroh Universitas Terbuka
Ginta Ginting Universitas Terbuka
Ami Pujiwati Universitas Terbuka
Zainur Hidayah Universitas Terbuka
Andi Sylvana Universitas Terbuka
Sri Lestari Pujiastuti Universitas Terbuka
Mohamad Nasoha Universitas Terbuka
Nenah Sunarsih Universitas Terbuka
Irmawaty Universitas Terbuka
Rini Subekti Universitas Terbuka
Elisabeth Ria Viana Praningtya Universitas Terbuka
Andriyansah Andriyansah Universitas Terbuka

DOI:

https://doi.org/10.52622/mejuajuajabdimas.v3i3.106

Keywords:

Bussines Model Canvas, Gen-Z, University Student Entrepreneurship

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts

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